Metrica is a design studio based in Milan with an international reputation for the unique approach to contemporary furniture design, which consists of a strong mix of design management and technical advisory. Metrica places design in a new value context resulting in a recognized global vision in creating and managing projects. The Studio offers the opportunity to acquire turnkey projects, from design to production. Metrica elicits the process of design that must face constraints and incentives imposed by manufacturing process, the market and the client. All the projects are scheduled according to Gantt shared with the clients and based on the development of two phases.
The product concept phase produces mood boards, iconographic research, and marketing analysis to challenge the company’s brief and to suggest the design outlines. The design concept phase includes design routes and sketches, design development supported by renders and 3D design, and the final design supported by technical drawings.